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Hulu says to its users: “If you liked it then you should have put a ring on it!”

June 29, 2010

In news of the and this is news…how? variety Hulu has publicly joined the ranks of other content providers desperate to figure out how to make users pay for content they’ve been enjoying for free – without removing features users don’t like. Hulu Plus – an ad supported subscription based service launched today:

While Hulu’s paid section will show the same number of ads to viewers as on the free site, it will have more content available. In the rush to launch, Hulu cut new deals with only about half of its 200 content partners, and for a time, not all of the free content will be available on Hulu Plus.

(Via Huff-Po)

The cost of the new service: $9.99/month.

While I don’t begrudge content providers the right to make a little change, I do think Hulu is being fatuous. Hulu was a decent enough service when it was free – though the barrage of ads finally drove me away – but unless they ditch them ads and come up with content worthy of the fee (Blame it On Rio! ain’t it.) then they’re just kidding themselves. A more reasonable fee would have been in the $4 to $5 range.

What do you think?

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7 Comments leave one →
  1. June 29, 2010 8:06 pm

    Wait, what? I can have Netflix — with no ads — for less money? And I can get DVDs for shows that they don’t stream? So how is this a deal?

    Even if Hulu streamed more content — which I doubt — it’s not like I’m going to exhaust Netflix’ supply.

    This is going to go over about as well as a pay YouTube or Facebook.

  2. June 29, 2010 8:25 pm

    Hulu’s movie and television collection amounts to titles that can found in Wal*Mart’s $5 bin in the middle of the electronics aisle. Well, minus The Fifth Element and Rendition.

  3. June 29, 2010 8:27 pm

    Hulu’s movie and television collection amounts to titles that can found in Wal*Mart’s $5 bin in the middle of the electronics aisle.

    Have you noticed that any title that migrates to the bottom of that bin seems to eventually turn into House Party 2?

  4. June 29, 2010 8:28 pm

    Have you noticed that any film that migrates to the bottom of that bin seems to eventually turn into House Party 2?

    Hahahahaha!

    The Pajama jam!

  5. June 30, 2010 9:11 am

    PS, this paid subscription, ad-supported service is currently by invitation only! That’s right, you have to request an invitation for the privilege of paying to watch their ads.

    *facepalm*

  6. June 30, 2010 5:05 pm

    Yep, I’ll stick with Netflix. And now I have “If you like it then you should’ve put a ring on it” on loop in my head.

  7. July 1, 2010 9:07 am

    I would have paid a one-time app fee to Hulu to use on my phone, but only if it was ad-free. But I’m also so old school about the evil of advertising, I like to dream about Lady Bird Johnson in her attempts to ban highway billboards while First Lady and wonder what that alternative universe would feel like. And really, now I’m so over Hulu that I haven’t watched anything over in awhile. I love that they’re charging for content now that people have already started to migrate over to being Netflix devotees — oops, one year too late Hulu!

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