Hulu says to its users: “If you liked it then you should have put a ring on it!”
In news of the and this is news…how? variety Hulu has publicly joined the ranks of other content providers desperate to figure out how to make users pay for content they’ve been enjoying for free – without removing features users don’t like. Hulu Plus – an ad supported subscription based service launched today:
While Hulu’s paid section will show the same number of ads to viewers as on the free site, it will have more content available. In the rush to launch, Hulu cut new deals with only about half of its 200 content partners, and for a time, not all of the free content will be available on Hulu Plus.
The cost of the new service: $9.99/month.
While I don’t begrudge content providers the right to make a little change, I do think Hulu is being fatuous. Hulu was a decent enough service when it was free – though the barrage of ads finally drove me away – but unless they ditch them ads and come up with content worthy of the fee (Blame it On Rio! ain’t it.) then they’re just kidding themselves. A more reasonable fee would have been in the $4 to $5 range.
What do you think?