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Carrie Bradshaw says to Mac, “I CAN quit you!”

May 19, 2010

Photo - New Line Cinema

Fry Butt’s Features Editor, Everett alerted me to this little SATC news item – Key Character Missing from ‘Sex and The City 2’: Carrie’s Mac.

From Yahoo Movie Talk:

    Carrie and Mac are no more, at least for the latest iteration of the “Sex and the City” franchise: because of a deal with Hewlett-Packard, only HP computers will be shown in “Sex and the City 2” (though with the whole team going to the desert, who knows how much screen time a computer will even get). Hewlett-Packard has partnered with the movie to increase its brand recognition with stylish women, and Sarah Jessica Parker herself will even be doing commercials and other ads for the brand. And Carrie isn’t the only one who will sport a new PC: stills show Kim Cattrall using a desktop version of the HP TouchSmart at her desk.

Honestly, I never understood why Carrie needed a Mac considering she didn’t get email until somewhere around the fourth or fifth season; we didn’t see her actually answer any until the movie! That said, I’m just not sure how inclusion in the film is somehow going to help HP, whose numbers are already quite respectable. Visibility is important, but there is another thing HP could do in order to ensure its products were attractive to potential consumers – build some longevity into your products, since they don’t really appeal to the planned obsolescence , early adopter sort of crowd.

I haven’t had an HP in years, mostly because my top-of-the-line HP laptop quickly became top-of-the-heap and there wasn’t much – short of buying another computer – I could do to remedy the situation. Now, I’m not even a person who has lots of computer needs. I just need the damn thing to allow me to write, purchase $0.01 books on Amazon, watch Grey’s Anatomy and maybe occasionally allow me to send some email1.

The other thing that’s puzzling, and not to put too fine a point on it – These chicks ARE OLD. I don’t mean old in reality, but old in terms of what marketers believe is old. While I think it’s awesome that us old chicks are seen as a powerful marketing force, I would rather not see the SATC gals blamed if the damn campaign fails to ignite an Apple sized hunger for a computer with all hipness of MeeMaw’s clean and rarely driven burgundy Buick Regal.

Don’t get me wrong, MeeMaw’s Buick will get where you need to go; just don’t expect to look that cool while you’re driving it.

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1 Snarky’s Machine uses Dell products, with the exception of her tricked out HP printer/scanner/toaster oven. She has received NO compensation from Dell, though would not be averse to opening her door to find a shiny black 1525 or whatever on the welcome mat. That is all.

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13 Comments leave one →
  1. evmaroon permalink
    May 20, 2010 1:31 am

    I love you for posting this! That HP monitor doesn’t even belong in the same room with those sunglasses!

  2. May 20, 2010 1:51 am

    Never mind the monitor, which is already obsolete – LOOK AT THAT BELL BOTTOM phone!

  3. May 20, 2010 1:53 am

    I hope Samantha’s not expecting to make any calls, since the damn phone has NO CORD. Thank you, and goodnight.

  4. evmaroon permalink
    May 20, 2010 3:37 am

    Nice photoshopFAIL catch! Perhaps the wire melds into the tabletop. You know, a new kind of wireless wire. We’ve gone so far forward we’re back to Marconi.

  5. May 20, 2010 7:26 am

    her tricked out HP printer/scanner/toaster oven

    HAHAHA I love this line. Does it make julienne fries?

    As you know, I’m not generally a fan of “does many things badly” designs… that said, HP seems to have gotten it figured out. The one I’ve got isn’t even half bad as a stand-alone copier.

  6. May 20, 2010 7:58 am

    Maybe the wire is actually an antenna!

    For me, the SATC tie-in is pretty smart. I don’t think it’s so much about old, but about sleek and professional. The HP Touch was also featured on the last season of Project Runway as a creative technology that was also tied into the business aspect–very important, since everything is digitized nowadays.

    I wouldn’t go with HP though, because I was put through a ridiculous customer service experience for a laptop that was defective right out of the box that included a lot of escalation and one instance of me sobbing into the phone about trust in HP, which did net me the SEKRIT phone number to their complaint specialists, so loss of dignity did result in net gain. Yuck, I’m getting flashbacks just thinking about it.

    I would go with a Wacom monitor like the Cintiq instead of an HP Touch, though. Disclaimer: I’m writing on a Lenovo X61 tablet with a Wacom pen-to-screen interface, and I’m a huge fan of tablets. Even if I think HP sucks, and I’ll probably never buy an iPad, I’m always happy when I see companies promoting tablet interfaces in their products, and I think it’s smart for HP to promote their products in terms of productivity and professionalism, especially when it’s couched in Apple-esque “You just works” intuitive no-muss interfacing.

  7. May 20, 2010 9:54 am

    My MeeMaw (and yes, that was what those of us not raised by a yankee parent called her) drove a Dodge Omni. I think the computer equivalent of that is a Canon Cat.

  8. badhedgehog permalink
    May 20, 2010 10:18 am

    The other thing that’s puzzling, and not to put too fine a point on it – These chicks ARE OLD. I don’t mean old in reality, but old in terms of what marketers believe is old. While I think it’s awesome that us old chicks are seen as a powerful marketing force, I would rather not see the SATC gals blamed if the damn campaign fails to ignite an Apple sized hunger for a computer with all hipness of MeeMaw’s clean and rarely driven burgundy Buick Regal

    Aye. If this doesn’t pan out for HP, I don’t want to hear a bunch of blame being put on the SATC franchise for being too past-it, too female-oriented or too fashion-oriented.

    I still reckon Carrie would use a Mac, mind.

    (currently posting on a no-brand box of bits with a nice Dell monitor. I also have a second hand MacBook)

  9. evmaroon permalink
    May 20, 2010 10:51 am

    I want to see Carrie Bradshaw sneaking in a little iTouch time in the women’s room. I honestly did not mean for that to sound as dirty as it came out.

  10. May 20, 2010 11:12 am

    I want to see Carrie Bradshaw sneaking in a little iTouch time in the women’s room. I honestly did not mean for that to sound as dirty as it came out.

    Lies.

    I like how they reconned Carrie’s disdain for Apple in the last movie with here, “What is this? I can’t use this phone.” When Sam handed her an iPhone. They were getting us prepared for this big move.

  11. evmaroon permalink
    May 20, 2010 12:02 pm

    See, I didn’t even catch that. You’re so good at this! I guess this is why Steve Jobs felt he needed a new device on the market. Because of the SaTV fans who’ll be switching over to HP.

  12. heathereff permalink
    May 22, 2010 4:20 am

    I’m shocked, shocked to find that product placement is going on in Sex and the City.

  13. May 22, 2010 7:56 am

    @Heather – me too. I cannot believe they waited this long to feature expensive products from showy companies! This is just a little too late.

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